Everytime we’d drive Downtown Toronto on the Bloor Street I’d see the Ad outside Roger’s and marvel and admire the never ending silhouettes of men and women walking with a perfect posture with their hands loosely held, their unhurried walk on a huge electronic billboard.
I have this lazy habit of settling into a slight slouch while walking, sitting .So whenever I came in with in the area of the ad.I’d straighten up.
So taken is the family with my angle of the given advertisement that I only have to look at Mum and say Rogers and she unwinds her frame into a taller upright woman! In short we all stand tall!
Well! That’s what I call Roger!
You sure have made your point.
What an Ad!
P.S. But I’d love to find out the real theme behind the ad. from the folks at